Pricing: Transitioning from Compliance to Relationship Pricing

With Dawn Brolin – Designated Motivator


Please note: On-demand Masterclasses are not eligible for CE or CPE credits.

This special VIDEO workshop will include the following:

Sick of hammering out 1040s for clients that don’t listen and don’t seem to care?  It’s time to elevate yourself and your practice and get paid what you are worth!

Dawn Brolin (Powerful Accounting and your Designated Motivator) walks you through how she took control of her practice, shed most of her clients and doubled her income.  Dawn will review step-by-step how she engineered the practice of her dreams from the nightmare she had been grinding away in.  During the workshop she will cover:

  • The Mental Approach – how to change the way you think about your business model.
  • Understanding Client Needs and Value Proposition
  • Analyzing your client base – who to keep, who to fire
  • Service offerings as you build your package
  • Pricing Structure – the reverse engineering methodology
  • Communicating the value to your clients
  • Transition Strategy
  • Operational and Systems Alignment – get your tech stack together for service delivery
  • Client Relationship Management – defining client communications, deadlines and delivery
  • Monitoring & Iteration – continuously monitoring and utilizing client feedback to make adjustments
  • Marketing & Promotion – Develop marketing strategies to promote the benefits to attract new clients

Download the workbook to take you through the process step-by-step, copied of dawns letters and checklist to use in your practice, and her special pricing guide for how she created subscription relationship pricing for these clients.

Dawn Brolin – Designated Motivator

Dawn Brolin, CPA, CFE, is The Designated Motivator for Accounting Professionals and the CEO of Powerful Accounting, Inc.

For more than two decades, Dawn has been a well-known and respected educator and motivator for her clients, other accounting professionals and technology solution providers. She is known for innovative collaborations within the accounting profession including with her technology ecosystem partners which are included in her Team Brolin Starting Lineup.

Dawn is a member of the Intuit Tax Council, the ADP Advisory Board, and the Avalara QuickBooks Advisory Board. She has also received many designations and recognitions throughout her career including the most recent “The 2022 Top Presenters Awards“ by as well as Insightful Accountant’s 2020 Top Niche Practice ProAdvisor: Forensics” and one of  Accounting Today’s “2018, 2019, 2020, and 2021 Top 100 Most Influential People in Accounting.”


“The guide and forms are gold to my office. Thank you!”

Mabelle A., EA