Gaynor Meilke is a business strategist and certified business and transformational coach. She owns Charisma Ink, a marketing and B2B consulting firm that specializes in services for accounting and tax professionals. She is also a ghostwriter and the author of multiple books, including Avoiding App-athy: Your Step-by-Step Guide to Winning More Sales and Customer Advocates in the Accounting Channel, The Bank Your Brain BlueprintTM, and The Market Ownership Method, Everyday Higher, and The Emotional Home Improvement Project.