The Market Ownership Manual
Unlock the Blueprint to Owning Your Market & Building a Profitable Business
By Gaynor Hardy & Sonia Dumas
Are you ready to stop spinning your wheels, wasting your marketing budget, and finally claim your rightful place as a leader in your market? Charisma Ink: Market Ownership Method (CPAPA) is your no-nonsense playbook for small and medium business owners who want to turn strategy into profits and stop making costly mistakes.
What You’ll Discover Inside:
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A Practical Framework for Market Leadership: Learn the 7 powerful MOM (Market Ownership Method) Principles that guide you from confusion to clarity and consistent business growth.
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Avoid the Top 10 Mistakes: Find out what’s sabotaging most business owners—like relying on “spaghetti strategies,” ignoring your customers, or copycatting the competition—and how to overcome them for good.
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Create a Brand Clients Can’t Ignore: Discover how to shift your mindset, build an irresistible brand, and deliver a customer experience that makes you the only choice in your industry.
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Actionable Tools & Worksheets: This book isn’t theory. Get templates, step-by-step exercises, and real-world examples to build your unique business blueprint.
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Marketing that Actually Works: Move past generic tactics and design a tailored marketing and lead generation system that attracts your ideal clients and keeps them coming back.
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Empower Your Purpose & People: Uncover the “secret sauce” that makes great brands unstoppable: clarity of purpose, customer obsession, and a team that believes in your mission.
Whether you’re a solo entrepreneur, a service provider, or a small business ready to scale, this book will show you how to:
- Build and execute a strategy that works for your business
- Create consistent revenue and referrals
- Stand out in any market—no matter how crowded
- Finally take control of your marketing and results
