For accounting professionals who value trust over pressure.
Selling doesn't have to feel like selling.
Most accounting professionals don't hate helping people, they hate feeling pushy. Emotional Selling gives you a simple, ethical conversational frame-work to uncover what a prospect truly needs
No pressure. No gimmicks. No "closing techniques. "
Inside this book, you'll learn how to:
• Ask layered questions that reveal real priorities
• Recognize emotional drivers behind "surface problems"
• Summarize what you heard in a way that builds trust
• Present next steps without forcing a yes
If you've ever thought, "I'm an accountant, not a salesperson," this book is for you.