{"title":"Ted McRae Books","description":"","products":[{"product_id":"emotional-selling","title":"Emotional Selling","description":"\u003cp lang=\"en-US\" style=\"margin: 0in; font-family: Calibri; font-size: 11.0pt;\"\u003e For accounting professionals who value trust over pressure.\u003c\/p\u003e\n\u003cp lang=\"en-US\" style=\"margin: 0in; font-family: Calibri; font-size: 11.0pt;\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin: 0in; font-family: Calibri; font-size: 16.0pt;\" lang=\"en-US\"\u003e\u003cstrong\u003eSelling doesn't have to feel like selling.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp lang=\"en-US\" style=\"margin: 0in; font-family: Calibri; font-size: 11.0pt;\"\u003e \u003c\/p\u003e\n\u003cp lang=\"en-US\" style=\"margin: 0in; font-family: Calibri; font-size: 11.0pt;\"\u003e\u003cstrong\u003eMost accounting professionals don't hate helping people, they hate feeling pushy. \u003cem\u003eEmotional Selling \u003c\/em\u003egives you a simple, ethical \u003cem\u003econversational frame-work\u003c\/em\u003e to uncover what a prospect truly needs\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp lang=\"en-US\" style=\"margin: 0in; font-family: Calibri; font-size: 11.0pt;\"\u003e \u003c\/p\u003e\n\u003cp lang=\"en-US\" style=\"margin: 0in; font-family: Calibri; font-size: 11.0pt;\"\u003e\u003cstrong\u003e\u003cem\u003eNo pressure. No gimmicks. No \"closing techniques. \"\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp lang=\"en-US\" style=\"margin: 0in; font-family: Calibri; font-size: 11.0pt;\"\u003e \u003c\/p\u003e\n\u003cp lang=\"en-US\" style=\"margin: 0in; font-family: Calibri; font-size: 11.0pt;\"\u003e\u003cstrong\u003eInside this book, you'll learn how to:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp lang=\"en-US\" style=\"margin: 0in; font-family: Calibri; font-size: 11.0pt;\"\u003e• Ask layered questions that reveal real priorities\u003c\/p\u003e\n\u003cp lang=\"en-US\" style=\"margin: 0in; font-family: Calibri; font-size: 11.0pt;\"\u003e• Recognize emotional drivers behind \"surface problems\"\u003c\/p\u003e\n\u003cp lang=\"en-US\" style=\"margin: 0in; font-family: Calibri; font-size: 11.0pt;\"\u003e• Summarize what you heard in a way that builds trust\u003c\/p\u003e\n\u003cp lang=\"en-US\" style=\"margin: 0in; font-family: Calibri; font-size: 11.0pt;\"\u003e• Present next steps without forcing a yes\u003c\/p\u003e\n\u003cp lang=\"en-US\" style=\"margin: 0in; font-family: Calibri; font-size: 11.0pt;\"\u003e \u003c\/p\u003e\n\u003cp lang=\"en-US\" style=\"margin: 0in; font-family: Calibri; font-size: 11.0pt;\"\u003eIf you've ever thought, \"I'm an accountant, not a salesperson,\" this book is for you.\u003c\/p\u003e","brand":"TG Publishing","offers":[{"title":"EBOOK","offer_id":48216933302491,"sku":null,"price":9.99,"currency_code":"USD","in_stock":true},{"title":"PRINT","offer_id":48216933335259,"sku":null,"price":16.99,"currency_code":"USD","in_stock":true},{"title":"EBOOK \u0026 PRINT","offer_id":48216933368027,"sku":null,"price":22.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/7306\/0315\/files\/Emotional-Selling-Cover.jpg?v=1770370145"}],"url":"https:\/\/tgpublish.com\/collections\/ted-mcrae-books.oembed","provider":"TG Publishing","version":"1.0","type":"link"}