We are sharing our insights and perspectives, as well as those of our clients, partners and influential people in the accounting profession with the intention of providing you with the background, business case and best practices to help you better market and sell your solutions and/or services in the ac-counting channel.

Why did we feel compelled to write it? It was a labor of love, borne of our desire to help our accounting firm friends get the information, insights and innovation they need to make educated and efficient solutions to improve their practices and to help companies that want to help them do it on a deeper and wider scale. It’s also because we keep running into significant barriers to success for many software application companies trying to gain traction or improve their results in the accounting channel. This book aims to remove them.

If you are a business owner or executive, technology solution developer, marketer or sales professional who works in the accounting channel, this book is designed to help you achieve your goals in the accounting market.